Frenchgate Shopping Centre is celebrating having won a prestigious industry award.
The Centre has been recognised for #Paperdolls campaign by the Revo Purple Apple Marketing Award and achieved a merit in the strategic marketing category.
The popular #Paperdolls summer campaign truly captured the hearts and minds of shoppers at Frenchgate. Using the premise of the old ‘paper dolls’ cut out and dress toys, Frenchgate created digital and in - Centre platforms to allow shoppers to style and select a full outfit for their very own fashion doll. Everyone who took part was also entered into a prize draw with a chance of winning their summer wardrobe.
The campaign allowed shoppers to take part in a totally fun an immersive experience combining the digital world with physical purchase. The judges commented that it was great to see a campaign that moves away from the traditional fashion show and devises a new look promotion, successfully incorporating a digital element.
The Revo Purple Apple Marketing Awards are the only awards which recognise and reward effective shopping and town centre marketing within the UK retail property sector. The awards also reflect how marketers have to constantly adjust to changing times, from ensuring their budget goes further and works harder, driving retailer sales and harnessing new initiatives including digital marketing.
Frenchgate Marketing Manager Karen Staniforth said: “We are absolutely delighted to have been recognised for the great work we have been doing at Frenchgate.
“The Revo Purple Apple Marketing Awards are very important within our industry and it is the first time the centre has won one these prestigious awards. We were up against a number of other shopping centres so we are very proud to bring the award back to Doncaster.”
Paddy Mellon, general manager at Frenchgate, added: “We work hard at Frenchgate to ensure our customers have the best possible multi-sensory experience when they visit our centre and to have been acknowledged for these awards is a fantastic achievement for everyone involved.”
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