Getting 2018 off to a winning start

One of the UK’s most renowned racecourses and exhibition centres has become the latest client to join Sidekick PR’s growing portfolio.

Doncaster Racecourse has appointed Sidekick to deliver strategic PR activity for the venue, focusing on the development of the site’s conferencing, hospitality and events facilities, and its year-long programme of entertainment.

Eve Worthington, director at Sidekick, said: “It’s fantastic to add Doncaster Racecourse to our growing list of clients. Our blend of local knowledge across the South Yorkshire region coupled with our wealth of national PR expertise – particularly in the hotel and events sector – makes it a perfect fit for us.”

A new Hilton Garden Inn hotel is set to open at the site during summer 2018, offering panoramic views of the racecourse as well as extensive conference and banquet facilities.

Eve added: “We’re looking forward to helping build on the venue’s already strong reputation over the coming months, putting the Racecourse firmly on the map as a destination for leisure, business and tourism.”

Based in Sheffield, Sidekick works with more than 15 companies across the UK, in sectors including hospitality, healthcare, education, travel and tourism.

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